S A B R I T A S F I E S T A S
P A T R I A S 2 0 2 2
@PublicisMéxico
Today everyone talks about the multiverse, but what few know is that we Mexicans have always lived it.
Especially on national holidays. Because we know that there is not just one way to be a mexa, there are many.
Even without being born in Mexico. That's why when we celebrate, we don't do it in one way, but in many. Fortunately we have some Sabritas snacks for each of them.
Hoy todos hablan de los multiversos, pero lo que pocos saben es que los mexicanos lo hemos vivido siempre.
Sobre todo en las fiestas patrias. Porque sabemos que no hay una sola manera de ser mexa, hay muchas.
Incluso sin haber nacido en México. Por eso cuando celebramos, no lo hacemos de una manera, sino de muchas. Afortunadamente tenemos unas botanas Sabritas para cada uno de ellos.
T V C 20"
D I G I T A L M A T E R I A L S
S A B R I T A S F I E S T A S
P A T R I A S 2 0 2 2
@PublicisMéxico
CCO: Diego Wallach
GCD: Luis Nuñez
CD: Alexandra Luna, Gumaro Dávila, Rubén Cabezas
Art director: Brenda Lozano Sr. Copywriter: Daniela Monroy
Agency producer: Lizeth Perez, Chapo Corona
Role: concept, art direction, creative lead
Production Company: Lovster Film Director: Chiwas
